Archive for the ‘Networking’ Category
January 18th, 2012 | 
Author: In a world economy that is in constant flux and undergoing turbulence, more companies are realizing that their most precious asset is their customer base. An even more important realization is the need to satisfy the whims and fancies of these customers in order to survive in these increasingly competitive markets. Organizations that do not act on this dictum have suffered the loss of market share or worse, total annihilation. Such dire consequences have awakened many organizations to rethink the way they see marketing. Thus, there is urgency for an organization (be it products or service providers) as a whole to develop appropriate holistic customer-focused strategies to ensure that the customer remains at the core of their organizational thinking.
With the rapid advancement of information technology (especially the rise of the Web) and the increasing difficulties of meeting customer’s needs and wants (for example, their expectations of 24 / 7 customer service especially for online transactions), there is a shift from a traditional marketing approach to customer targeted marketing. Many organizations and marketing consultants are emphasizing the need to allocate more funds to apply new-found knowledge of consumer behavior in new products development, build better customer relationships through customer loyalty and retention programs.
This purpose of this paper is to raise the awareness of the need to concentrate marketing efforts towards the customer rather than the inward-looking traditional product-focused arrangement. And more importantly, the paper will shed light on how an organization could go about in making this important transition in this current competitive market.
Marketing Approaches Explained:
Before I proceed to discuss the shift in the marketing approach, it will be appropriate to explain briefly the two marketing approaches separately for greater clarity.
Traditional Marketing-The 4 Ps of Marketing:
1.Product: Anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. In includes physical objects, services, persons, places, organizations and ideas.
2.Price: The amount of money charged for a product or service, or the sum of the values that consumers exchange for the benefits of having or using the product or service.
3.Promotion: Activities that communicate the product or service and its merits to target customers with a view to persuading them to buy.
4.Place: All the company’s activities that make the product or service available to target customers.
With the rapid changes surrounding organizations, the traditional marketing mix of the 4 Ps has been criticized for being too myopic in this current market situation. The traditional marketing mix has also been disparaged for being too product-focused and for taking an overly inward-looking strategy with regards to the organization’s resources and capabilities in production matters. This is antithetical to attending to the more important organizational goal of satisfying the desired needs and wants of customers.
In addition, the Web and E-commerce revolution has played a major role in alleviating customers’ ability to shape their relationships with the company. This has led customers to expect companies to market their products and services in ways that reflect more directly their individual needs.
These changes have prompted enterprises that wish to stay ahead of their competitors to shift their traditional marketing approach to customer-targeted marketing.
Customer Targeted Marketing:
In customer targeted marketing, the customer becomes the central focus of the organization’s strategy and activities, rather than the product itself (which is the prime concern in traditional marketing). The organization’s paradigm shift in marketing requires a company to build a commitment to quality and to listen critically to the customer to determine the market needs and how the company can meet those needs more effectively.
One of the major characteristics of the approach is to focus on each customer’s interests and interactions with the organization to deliver targeted, personal messages. This would require the company to be constantly gathering information about their customers in an effort to better serve them and, most importantly, to retain them as loyal customers. As suggested by Peppers and Rogers (1998), the organization would need to use various techniques and strategies (possibly with the help of information technology and the Web), such as focus groups, in-depth interviews, customer surveys, attitude testing and so on to obtain information about consumers for more effective marketing of a product or service. With these customers’ data and feedback, the organization will apply the knowledge to develop more customer-centric products and services and/ or to improve existing ones. In addition, the information will be shared within the organization to encourage employees at all levels to focus on creating maximized customer value and loyalty.
Why Customer-Targeted Marketing?:
In order to have a competitive edge and to satisfy increasing levels of customers’ desires, companies realized that they have to see their customers as individuals rather a homogeneous mass of similar tastes, values and buying behaviors. Due to such transformation, companies need to be more customer-focused in its overall marketing strategy. This has resulted in organizations adopting a customization strategy to increase customer’s loyalty to their products and services. For example, in banking and insurance industry, there has been a move towards greater customization. Standard products/services have been given way to a varied menu of features from which customers may select their own preferred combination.
In view of these changes, companies that understand the asset value of each customer, and that tailor their marketing efforts (and their costs) to acquire and sustain the highest-value assets, will win over less-adaptable traditional marketing approach of the 4 Ps.
The Process of Transition:
In order to strategically change from a traditional marketing approach to customer targeted marketing, an organization must be aware of these following areas:
Paradigm Shift. A company must fully understand that customer targeted marketing requires a shift in the organizational mindset, and not just structural organizational changes. They must realize that their sole purpose is to continuously satisfy customers’ needs and wants. Thus, to ensure a smooth transition from a traditional marketing approach to customer targeted approach, an organization must reflect and ask itself questions as to what areas need to be analyzed and to understand the ramifications of such a transition in the organization. On the other hand, an organization needs to realize the negative consequences for not willing to be a more customer-focused marketing organization.
Customer Targeted Planning. As in any organizational change initiative, proper planning is needed. The objective of planning customer-centric marketing strategies is to find win-win opportunities with customer and to identify the best mutual opportunities for your customers and your company. This requires the organization to see the issue(s) from the customers’ perspectives and to strategically plan the organization’s resources around them.
In short, the organization’s shift to customer-targeted marketing should embrace these three important points:
1.Planning should focus on customer wants and not looking inwardly at company goals
2.Focus on the honest feedback and suggestions through creating different channels of communications. Listen to the customers, rather than forcing them to listen to you.
3.Integrate your customers in every aspects of your business, from new product design to after-sales services and more.
Not only is it good to know good topics for social networking, but with small business marketing you need to know how to create a
good post. The best posts will be informative and they will pull the reader in. they will also be grammatically correct, as there is no reason to let quality slip just because this isn’t a sales letter. Also, make posts for your demographic. If you sell to college kids, include some college humor; if you sell to mothers, your posts should be sensitive to their needs and their children.
Another thing to think about is over posting. In this realm of small business marketing, most people think that quantity is the name of the game. It’s not. Quality, that should be your guiding principle. If you over post, people will stop following your account and you may receive other penalties as well. Now, onto the 10 best post topics.
1) Tips and How
This gives you a chance to educate the customer, which can increase sales numbers. Not only that, but people love learning things, so this will increase your readership.
2) Company Achievements and Awards
Has your company recently received an award for outstanding customer satisfaction, or great sales numbers? This is a great way to jump ahead of the competition and thank your customers for making you the best company.
3) Industry Related News
Is something going on with your company or a topic that relates to your company? Sharing this can intrigue and inform your followers.
4) Blog Posts
Most companies have a blog, but they are worried about telling people about their blog with their social networking account. Add a link to your latest blog post, so all of your followers can easily stay in touch with your business.
Tags: Get the information about social networking business:
Not only is it good to know good topics for social networking, but with small business marketing you need to know how to create a good post. The best posts will be informative and they will pull the reader in. they will also be grammatically correct, as there is no reason to let quality slip just because this isn’t a sales letter. Also, make posts for your demographic. If you sell to college kids, include some college humor; if you sell to mothers, your posts should be sensitive to their needs and their children.
Another thing to think about is over posting. In this realm of small business marketing, most people think that quantity is the name of the game. It’s not. Quality, that should be your guiding principle. If you over post, people will stop following your account and you may receive other penalties as well. Now, onto the 10 best post topics.
1) Tips and How-Tos
This gives you a chance to educate the customer, which can increase sales numbers. Not only that, but people love learning things, so this will increase your readership.
2) Company Achievements and Awards
Has your company recently received an award for outstanding customer satisfaction, or great sales numbers? This is a great way to jump ahead of the competition and thank your customers for making you the best company.
3) Industry Related News
Is something going on with your company or a topic that relates to your company? Sharing this can intrigue and inform your followers.
4) Blog Posts
Most companies have a blog, but they are worried about telling people about their blog with their social networking account. Add a link to your latest blog post, so all of your followers can easily stay in touch with your business.
5) Reply
All too often small businesses treat their social networking accounts like one-way streets where they talk about themselves, but never reply to their followers. Pick a few great replies to your original post and reply back to them.
6) Sales
Are you planning a big sale anytime soon? Post about it. Not only that, but post several days in advance, so everyone knows about it.
7) Questions
This can be used for some great market research. Make a post asking people about something. For example, if you are making a new product, ask people what they would like to see in the new product.
Job Openings
Posting about job openings can be a great way to quickly and cheaply get a new employee. Not only that, but since most people eagerly follow social networking, this will make it much easier for you to get a great new worker.
9) Video and Audio
Was your small business recently in a video or an audio recording? Post links so people can see and hear the video and audio.
10) Product Launches
If you have a new product, or service, tell your readership about them. They are more likely to buy your products, and this is some free and easy small business marketing.
Posted in Business, Business strategy, Ideas & Tips, Marketing, Networking, News, Online Business | 
No Comments »
Today i want to clear you misconception up right from the start. It will do require get the job done to make money online, and little is free. You will come across ads in all places you start looking proclaiming “make thousands each and every month working around 30 minutes per day”. This is often bull, in basic terms. No problem how you decide to earn money in the house, it should take various work.
At present, here are among the better ways you may create money in the house.
1. Web affiliate marketing – This feature takes your time and discovering, but it belongs to the most popular think about making money online. Simply get, you earn a living by retailing other dealers products. You get a sale in your blog, websites, or web based ad, and you just get a portion of the value.
2. Data Connection - Even while there aren’t a growing number of traditional knowledge entry employment available, there can be sites that talk how you can make money as a result of placing commercials online. When a friend or relative purchases in your ad, you make cash. There also are data connection jobs released by bosses needing transcriptionists, admin assistants, and even coding man or women.
3. Writing - If you happen to possess decent writing techniques, this belongs to the best methods it is easy to choose to earn a living at family home. Webmasters can be always hunting for “ghostwriters”, or individuals to write ones own articles besides other content for your kids. This will be an option that allow you to make so much money whilst you want, to create set ones own prices.
4. Blogging - Considering passionate a couple of certain area of interest? If you may be, starting an important blog is a great way to earn bucks online. A blog in actual fact an web based diary in sorts, where one post about your own topic. Assuming you have a well liked subject, you’ll find many readers from your blog. Placing AdSense commercials or correlated affiliate products allow you to bring on revenue in your blog.